A Saudi Arabia-based investment and innovation group with the tagline “Saudi Innovation, Global Ambition.” The company focuses on investing in technology-driven platforms that solve real-world challenges, with a portfolio spanning fintech, insurtech, IoT, radar technology, and smart infrastructure. Bidaya Holding operates as a strategic hub for Vision 2030-aligned investments, partnering with global technology firms to localise advanced technologies within the Kingdom and the broader GCC. A standout example is its joint venture with Zadar Labs and SmartChips, called Zadar Saudi Solutions, which brings next-generation SDIR radar perception systems to Saudi Arabia for mobility, automotive, and smart city applications. The holding group positions itself at the intersection of international tech partnerships and Saudi industrial transformation.