An Egyptian logistics startup founded in February 2023, built on the belief that small and mid-sized businesses in emerging markets deserve a fulfillment experience as modern as the products they sell. Operating as a fully integrated third-party logistics platform, Turuq handles warehousing, fulfillment, and last-mile delivery for local brands; combining automation, real-time tracking, and end-to-end transparency to eliminate the opacity that plagues traditional providers. The platform addresses a market where over 80 per cent of logistics operators still run on manual or disconnected infrastructure, replacing the guesswork with automated issue resolution and complete visibility for both brands and end consumers. Its pay-per-delivery model, with optional premium services including express delivery, branded packaging, and integrated warehousing, has already earned it a 94 per cent client retention rate and a 76 per cent successful delivery rate in complex urban environments. Turuq has its sights set on expanding into adjacent verticals such as cosmetics and lifestyle goods, and scaling geographically across other emerging markets where the logistics gap is just as wide.